January, 1961, BD |
The baseball winter meetings are coming up, and we're sure to be snowballed, backlogged, and downloaded with hotstove innuendo, gossip and hearsay from the blogosphere, Twitter, and the ubiquitous ESPN feeds.
But it wasn't always so. Hard for a younger generation to conceptualize, but it was a rather spartan existance for us New frontier era creatures. Getting current news from anywhere but the mouth of Walter Kronkite or ye old towne crier was rare.
First edition to ever reach my Dad's mailbox! |
It's arrival on the school library magazine rack and home mailboxes was cause for my male classmates and I to stampede to said rack during our weekly visit. Sister Olma would show her contempt from her librarian's perch, looking askance at us. Her dismay over our not perusing the classics, not checking out "Tom Sawyer" or "Black Beauty" ruffled her feathers. That and the general air of chaos we exported from the home classroom...but Huckleberry and [African American] Jim just didn't give us the same rush as discovering who would be in the new rookie class, or finding out how fat Mickey Lolich would be this year. We just didn't care. We needed that month's virgin nuggets to sustain - they were the waters for our baseball famished souls, especially during the off-season.
Billed as "The longest running baseball magazine" in existence, it was created by Herbert F. Simons, a sportswriter for the Chicago Daily Times, in Aug., 1942. Simons served as its editor-in-chief until 1963. Century, it's publisher, also put out football, basketball, hockey, and auto racing editions. They specialized in player features, with titles like "Nearing The End of The Road For Mickey Mantle" ("What? That can't be! He was just a rookie not THAT long ago...), "Here Comes Richie Zisk!" (Really? Didn't know he was gone...), and "Willie Horton: Thinking Man's Hitter" (all the rest are just a-whompin' away, huh?).
It had some excellent, regular features. And it truly gave young kids a sampling of some of the best, syndicated baseball writers around! That list included Joe Falls (Detroit), Tracy Ringolsby (Denver), and, of course, the old lion, Red Smith (New York Times). I really enjoyed the "Fans Speak Out" letters section. It has included some famous future television commentators (see below), among others. The editors responded in fairly diplomatic tones, but the resulting message to young readers was the same: kid, you're a whippersnapper, you always will be, so sit up and listen." This, while still allowing the kid to have his moment in the sun...
To wit (from Feb., 1973):
Yes, Keith was a-know-it-all then too. |
Latin rhythms indeed. |
It was also enjoyable how the editors would take letters from kids inquiring with some fascinating non sequiturs. This from Football Digest, also from Feb., 1973 (see "New Prague, Minn. letter):
Childhood, in all its illogical innocence.
A good example of "What's wrong with this picture?
Another feature worth it's weight in gold was this regular feature, from Hall of Fame second baseman, Lou Boudreau:
Top / below - from the July, 1970 edition, from pg. 83. |
It's OK kid. We're all afraid in some way. |
If there was a way for an advice columnist to be both grandfatherly and lucid without veering off into overblown verbosity, Lou was the shit. But after a certain time, the magazine stopped publishing his advice bits. Without any explanation, as I recall. Did Lou die? Move and not leave a forwarding address? Tell BD to jolly well piss off? We never found out. Perhaps sticking his pieces at the ass end of the mag (after the crossword puzzle), had started to wear on him. Arrivederci, baby.
Just for you, Lou, we're righting the wrong, 30 some years on.
Just this once, the puzzle's coming AFTER you!
The optimist in me believes the magazine has stayed relevant to young baseball fans, who still like to be in possession of the hard copy, instead of the palm pilot, downloadable version. Whatever, they'll have to pry the lovely, little pulp pages from my cold, dead hands whenever I leave this vale of tears!
Keep on Keepin' On!
TT